For many associations, advocacy on public policy issues is a core function, carried out by an organization’s government relations team to promote and protect the interests of the industry or profession it represents. Our industry has already in place a working advocate. They are called The Domestic Workers Alliance. They work behind the scenes on the Domestic Workers Bill of Rights. Our members at The Luxe Association are not only household employees, they are household employers. We do not see the need for representation of employers. However, our goal as an association is industry balance. Association GR professionals monitor proposed legislation and regulations to evaluate their impact on members, manage the association’s lobbying activities to ensure they comply with applicable law, manage political action committees, and implement grassroots advocacy programs that engage members in communicating the organization’s message to policymakers. Associations may also organize short- and long-term coalitions with other groups to address issues of common interest that advance the organization’s public policy agenda. As in so many other areas of association work, changing member demographics and an ever-evolving universe of apps, social media platforms, and other engagement technologies are pushing association GR professionals to adapt their strategies and tactics for maximum impact.